Why use a copywriter?
A few good reasons to use a professional freelance copywriter…
Online content, email copy, blogs, articles, brochures, newsletters, corporate image pieces, advertisements, direct mail campaigns, press releases, advertorials, business letters, sales promotion material, marketing manuals, technical manuals, corporate profiles, proposals, product documentation… shall I go on? In short, all of those things you know you should be doing but don’t have the time or in-house expertise to complete.
You may be an individual, a small business, or a blue-chip organisation. You could be a llama farmer or a city law firm. But whatever your size, and whatever the nature of your business, if you want success, you need effective communication.
You could have an amazing product or a unique service offering but, let’s be frank, if you can’t explain the benefits to your target audience in a clear and captivating way you might as well throw in the towel.
And at the other end of the spectrum, if you have a bog-standard product or service offering, personal, memorable and persuasive communication is the only way to make yourself stand out from the crowd.
Do It Yourself?
Of course, you could write your own marketing materials. But, remember, you only have one chance to make a first impression. And you need to be consistent. It’s important to use the same style and tone of voice in all of your business communications so that your brand identity is clear and constantly reinforced.
You won’t necessarily have the creative flair or technical know-how to produce written materials that get the results you want. And besides, wouldn’t your time be better spent focused on your core business? A freelance content writer will give you reliable and carefully targeted results without the costs of hiring an employee specifically to do the job.