These days, it’s widely accepted that if you want business success, you need an online presence. And it seems businesses have no issue with paying out a few thousand pounds to have their website designed by professionals, all of whom, it seems, promise their clients a Page One Google ranking. But you don’t have to be a mathematician to work out that not every website designed by a professional (no matter how good they are) can make the page one ranking. Or even page three for that matter.
And it should be blindingly obvious that people visit websites because they are hungry for information, answers and solutions. Not just to look at pretty graphics. Sadly, all too often, this seems to be overlooked. Sometimes I could literally weep with frustration at a business’s inability to recognise the value of great content. It is gob-smackingly short-sighted.
You may be able to create an all-singing, all-dancing website with navigation as intelligent as a map of the London Underground and functionality as efficient as Read more